Stop Violence in the Home
‘Move Your Lips’ About HIV and AIDS
Spray to Change Attitudes
Stop Violence in the Home
2007
With more than one in three women being affected by some form of violence in the home in their lifetime, The Body Shop could not sit back and do nothing.
Launched in 2003, Stop Violence in the Home is our international campaign to affect real change in the communities we operate in around the world. Last year, the campaign ran in 48 countries, raising over £700,000 for local charities. In total we have donated over £2 million to campaign partners since we launched the global campaign five years ago.
In Hong Kong, we have been officially running the Stop Violence in the Home campaign since 2004. Our campaign in 2007 saw us working with Harmony House, a long-term charity partner of The Body Shop against domestic violence. We donated profits from sale of our fundraising products, the Hi-Shine Lip Treatment and Daisy Soap, to Harmony House. Funds raised will support Harmony House in its efforts to protect women and children affected by domestic violence.
The Body Shop donated HK$500,000 from Love Your Body™ membership fees to help Harmony House set up their first ever ‘Harmony Express’ Mobile Classroom.
Harmony House will visit numerous primary schools with ‘Harmony Express’ to teach children about relationship building through the understanding of emotions and how to express emotions positively. Staff will also screen out those students who have witnessed violence at home and who may need more personalised support.
2006
We shifted our focus on women to children, the “forgotten victims of domestic violence” in 2006. While it is widely accepted that growing up around domestic violence is a devastating experience for many children, worryingly little was known about the full extent of the problem.
The Body Shop created a partnership with the United Nations to find some answers. The result was the joint report, Behind Closed Doors - The Impact of Domestic Violence on Children, developed by UNICEF, The Body Shop and the United Nations Secretary-General's Study on Violence against Children. This work on the impact of domestic violence on children was included in the United Nations Secretary General's Study on Violence Against Children, which was presented to the UN General Assembly in October 2006.
Our exploration into the issue led us to uncover some shocking data, including the fact that an estimated 275 million children are currently exposed to violence in the home. Even so, this is only a conservative estimate. The research provided what we believe was the first, critical step towards a fuller picture of how many children are exposed to violence in the home.
The report found that directly or indirectly exposed to domestic violence, the physical, sexual or psychological abuse of a parent or caregiver, a child’s physical, emotional and social development could be severely affected, both during childhood and later in life.
Through our campaign in Hong Kong, The Body Shop worked closely with Harmony House to create awareness and to educate the public about the issues, as well as to protect children and women against domestic violence.
In total, we raised HK$220,000 through our Love Your Body™ membership programme, and these funds were used to support The Bunny ‘hEars’ service, a child hotline to educate children about the concept of harmony, respect and love and to provide immediate counselling to children who have emotional and domestic violence problems. Since its commencement in April 2007, the Bunny ‘hEars’ hotline has helped over 3,000 children, and more children will enjoy its services in the future.
The Body Shop Hong Kong also sold two campaign products – the Mint Lip Care Stick and Daisy Soap - in-stores to raise funds for UNICEF, who works in many countries to protect women and children from violence in the home.
Donations went towards the following efforts in the many countries that the non-government organisation works :
1) Helping to ensure that all victims of domestic violence are better protected and supported, including children.
2) Raising awareness of this huge issue by calling on governments to take action to put policies in place to support these children
3) Creating a protective environment for children, including shielding them from all forms of violence and abuse.
2005
The Body Shop Hong Kong joined 43 markets around the world in 2005 to launch the Stop Violence in the Home campaign. We sold the Mint Lip Care Stick, and HK$20 was donated for every lip care stick sold. A charity box was also placed in all our stores raising funds for Harmony House to support its cause.
2004
To raise awareness of the issue of domestic violence here in Hong Kong, we joined forces with Harmony House for the first time in 2004 to launch a major campaign called ‘Help Stop Violence in the Home’.
With continuous co-operation with Harmony House, who advocates stopping domestic violence and empowering survivors of domestic violence to live a life free of violence and to regain dignity and independence in their lives. The Body Shop Hong Kong invited a famous local illustrator to design a door knob hanger for sale in our stores. It also helped to raise public awareness about the plight of children exposed to domestic violence. The Lip Colour was sold, and HK$30 was donated for each Lip Colour sold. We succeeded in raising over HK$98,000 for Harmony House.
‘Move Your Lips’ About HIV and AIDS
The Body Shop® & MTV launch the ‘Move Your Lips’ campaign with a new limited edition Guarana Lip Butter (HK$ 59). Proceeds from every Guarana Lip Butter sold goes directly to the MTV’s Staying Alive Foundation to help raise awareness and educate the public on HIV/AIDS.
Staying Alive Foundation distributes funds to grassroots organisations around the world who spread the word about HIV and AIDS, breaking taboos and informing young people most at risk on how to stay safe and alive.
Now in its second year in Hong Kong, our HIV and AIDS campaign has raised more than HK$350,000 which is making an invaluable difference both here and around the world.
While many young people believe HIV will never touch their lives, globally over 40 million people live with HIV and AIDS - shockingly, half of all new HIV infections are among young adults under 25.
In 2007, the first joint campaign by The Body Shop® and MTV was held across 48 markets worldwide, successfully raising about £430,000 (HK$ 6.9 million) to date for Staying Alive Foundation. These funds went directly to the Staying Alive Foundation Awards which gave small grants to 85 young people to mobilise HIV prevention efforts - educating their peers and influencing and inspiring others to think about HIV and AIDS.
The new limited edition Guarana Lip Butter has a unique formula to restore moisture levels and protect delicate lips, plus it contains guarana berry from the Amazon Basin in Brazil. Guarana berry is renowned for its stimulating and energy-enhancing properties and natural antioxidant properties. For ultimate moisturisation, we have also added two highly hydrating natural ingredients in the lip butter -- Community Trade shea butter from Ghana and beeswax from Zambia, both of which are sourced through The Body Shop® fair trade programme.
Log onto www.moveyourlips.com to find out more about the campaign, or step in store, and with your purchase you can make a real and positive impact on lives all over the world.
Spray to Change Attitudes
In 2007, The Body Shop International partnered MTV International for the first time in a global campaign to create awareness about HIV prevention and the AIDS epidemic.
On 29 January 2007, the Spray to Change Attitudes campaign launched in 48 markets around the world, helping to raise over £430,000 for the Staying Alive Foundation. These funds went directly to the Staying Alive Foundation Awards, which gave small grants to 85 young people to mobilise HIV prevention efforts through educating their peers and influencing and inspiring others to think about HIV and AIDS.
Assisted by the inspiring and unswerving support and publicity that MTV gave the campaign on-air, online and on the ground, The Body Shop were able to bring our campaign message to our customers using a multi-platform marketing and PR approach. In Hong Kong, famous singer Denise Ho showed her support as the campaign ambassador. She said, ”I’m glad to work with MTV and The Body Shop in this cause. As an artist, I hope to raise public awareness, and unite them to fight against HIV.”