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The Ban

From March 11th, the EU is banning animal testing for costmetics. They're happy bunnies. And so are we.

After 20 years of campaigning, we’re celebrating the news that the EU is banning all animal testing for cosmetics from March 11th. The ban prevents the import and sale of animal tested products and ingredients across the EU.


The EU ban sends a strong worldwide message in support of cruelty-free beauty. Now, with the help of our brand activist Leona Lewis and Cruelty Free International, we’re calling for a global ban.

Sign the pledge and add your voice to the call for Cruelty Free Beauty today.


1990: The BUAV (founder of Cruelty Free International) established a European coalition of leading animal protection organisations across Europe (ECEAE) with the objective to end the use of animal testing for cosmetics. This set in motion a high-profile public and political campaign across Europe spanning over 20 years.

1993: The Body Shop, the first beauty company to take action on animal testing for cosmetics, supported the campaign by enlisting the support of its consumers across Europe.

1996: Dame Anita Roddick, founder of The Body Shop, joined members of the ECEAE and MEPs in presenting a petition containing 4 million signatures to the European Commission.

Anita Roddick from The Body Shop campaigns Against Animal Testing 2004: The European Union (EU) agreed a ban on animal testing for cosmetics, to come into effect in two stages.

2009: The first stage of the EU ban was implemented on 11th March 2009 however, three types of animal tests were exempt from this ban to allow enough time for alternative testing methods to be validated meaning the testing of cosmetic products and ingredients on animals to continue

2012: the BUAV established Cruelty Free International, the first global organisation dedicated to ending cosmetics animal testing worldwide. The Body Shop together with Cruelty Free International launched a new international campaign which has so far resulted in customers from 55 countries signing a global pledge supporting an end to animal testing for cosmetics forever.

2013: On 11th March the EU ban will be fully implemented and these 3 remaining tests will be banned ensuring no company can carry out new animal tests for cosmetics purposes outside of the EU for products to be sold in the EU from that date.